By A Special Correspondent
The bullion market in India is an index that signifies the economic
growth of the country. It indicates the amount of wealth the country possesses.
Valued by its purity and mass, bullion is the bulk quantity of precious metals
comprising gold, silver and platinum that can be assessed by weight and cast as
a lump.
India is one of the biggest consumers of gold in the world. People in
India buy gold not only for ornamental purpose but also as an investment option.
In fact, investment in gold has always been a source of profits to everyone in the long term. People
are always willing to invest in gold bullion.
RiddiSiddhi Bullions Limited (RSBL) is a leading company in India which
deals in bullion, specialising in bars and coins of various precious metals
like gold, silver and platinum. Being a company which facilitates investment in
precious metals, RSBL endeavours to combine its technical and market experience
with hard work and dedication to provide people the ability to make informed
investment decisions.
RSBL holds the largest variety of bullions and coins
across India. The company’s commitment to excellence in customer service is
evident in all facets of its business. RSBL's success is based on customer
trust and respect backed by its highly valued staff and best quality products
with modern trading mechanisms.
In a short period of time, RSBL has managed to become
one of the leading players in the bullion industry. It has been among the
market leaders in providing wholesale and retail level bullion delivery in the
spot markets in India. Today, RSBL is India’s largest bullion trading company with
a credit rating of SME 1 from CRISIL
Ltd – the highest rating on the SME rating scale.
RSBL has successfully
launched various products on the back of its expertise, brand equity and vast experience
in the market. The company’s flagship product ‘RSBL SPOT’ is India’s first
fully electronic over-the-counter (OTC) delivery based bullion-trading system
and arguably the most successful in the world. It has more than 3000 online
clients and numerous delivery centres across India. Over 90% of its bullion
sale takes place through RSBL Spot.
As an extension to
RSBL SPOT, RSBL has introduced an eCoins system – ‘RSBL eCoins’. This is a B2B
system, wherein which one can buy or sell gold and platinum coins/bars as per
competitive market price in Indian rupees. It has created new inroads in online
distribution and pricing system for coins in India. This is one of the fastest
growing products in the company’s portfolio.
RSBL also continues
to run its successful classic model of retail coin distribution and it is a
leader in that via ‘RSBL Coins’ - Pure Gold, Silver
& Platinum Coins/Bars. Available in different shapes and sizes to meet
individual requirements, these coins can also be customised to meet
gifting/corporate requirements.
RSBL's ‘Optionally
Convertible Debentures (OCDs)’ is
a innovative product, which takes advantage of the price differences between
gold spot/forward and futures prices of the commodity. The product has consistently
provided investors with a return of over 15% per annum since its launch in
2007.
RSBL’s 'Bullion++' is another revolutionary product that provides
investors with an opportunity to earn dual income: from an anticipated price
appreciation and from lending income. Furthermore, investors need not worry
about purity, storage charges, theft and insurance hassles. Investors can also
choose non-lease model where the bullion is just stored.
Prithviraj Kothari, Director
of RSBL, can be credited for the development of the gold, silver and
bullion industry in India. Known as Bullion Man in the bullion market in India,
Prithviraj Kothari has played a vital role in the introduction of gold ETFs in
India. Under his vision, RSBL has successfully launched India's first and only
electronic over the counter bullion trading system, RSBL SPOT.
Under his direction, RSBL
has consistently been ranked amongst the top 10 unlisted public companies in
India by Business Standard 1000.
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